Personalization vs. Customization

There's so much to be said about great customer service. I'm always awed by companies that go above and beyond to deliver their goods and services. Why? It's just not that common. 

I'm used to customization, it only takes a miniute to change my preference. I ask to swap out blue cheese for chickpeas in my salad, I make my LinkedIn profile private, and I set my camera resolution to 1600x1200.

Personalization, however has an interactive component.  Messages/content are uniquely communicated to individuals. My Gilt homepage is set to highlight my purchase/website visit history, my doorman greets me by my name, and my work desk is adorned with photos of my friends and family. 

After searching high and low, my boyfriend finally found a workbag that met his criteria: unique and durable. The cherry on top? The personalized note. 

tug at your heartstrings

I came here tonight to apologize to the blogosphere for my long absence. But I have to interrupt my own apology with this great commercial. Maybe it's my love for Ingrid Michaelson or maybe it's simply that I have the best dad ever. Regardless, take a moment to watch this commercial.  I promise I'll update more frequently.